The brand
Contemporary memories. Tradition communicates with the present.
History in the present tense
We have always believed that tradition and experience have to coexist in synergy with the ability to innovate, without losing sight of what we have been, but rather bringing a story made up of shared memories up to date. After all, it is here that the modernity of what we call “classic” lies: in its ability to withstand the challenges of time, remaining constantly up-to-date. This is why we have chosen to embark on a new path, one that stems from the desire to communicate and share our bond with the land and the family’s roots with our customers.
A new image
Working in collaboration with Studio Daniele Cigna, we made the decision to renew our image, starting with the company logo, marking a decisive change of pace from the past. The new graphic solution plays on the assonance and musical cadence of the label, emphasised by essential features and clean lines. It is accompanied by a pictogram depicting a bunch of grapes, a distinctive symbol of our family and its long-standing link with the world of wine, as testified by the presence of this decorative element on the doors of the old farmhouse in La Morra.
The labels
The new aesthetics of the range of wines were inspired by a journey back in time among the vineyards and the family ciabòts, little buildings that characterise the hilly landscape of the Langhe, the identifying emblem of our winery.
The soft, enveloping graphic line and delicate colours of the new labels take us into the atmospheres of the typical Piedmontese farmyard. The elegant floral pattern echoes the frescoes that decorate the ceilings of the family farmhouse in Santa Maria with shoots of bignonia, a climbing plant that is very popular in the Piedmont countryside.
The hospitality project
For a long time we had wanted to share more about our project, the life of the winery and the philosophy behind our work with our customers.
Today, this ambition has become a reality: we are finally opening the doors of our brand new spaces dedicated to hospitality and tours of the winery, a place where can tell the stories of wine, terroir and family values.
