The story

Giovenale Viberti, a decorated musketeer, purchased the first vineyard he owned in one of the finest crus of La Morra, Rive.

Teresa, Giovenale's widow, purchased a farmhouse in Borgata Tetti and the first plot of land in Bricco San Biagio. The grapes were delivered to the cooperative winery in Alba. Maddalena and Luigi, the second generation, continue the family business.

Giovenale and Caterina, the third generation, carry on the running of the family farm.

1935 marked the birth of Giovenale's son Luigi, “a young rascal with a far-sighted approach”. In 1958, he married Maria Beatrice Roggero, who brought the family vineyards located in the Roggeri cru as her dowry.

From being a typical Langa farm, dedicated not only to the vineyard but also to cultivating fruit and raising livestock, under Luigi the estate began to specialise, concentrating production on the vineyard. These were the years in which the foundations of the winemaking philosophy that still inspires the winery today were laid.

The first vintage of Barolo was bottled. The family purchased new land in the Bricco San Biagio and Roggeri crus between the 1960s and 1970s.

The current cellar was built in La Morra, in a panoramic position overlooking the Barolo hills. The place name originates from the tiny building (ciabòt, in Piedmontese) on the site, which belonged to a man named Berton, who caused a fire while attempting to make fireworks. The ruins of the building after which the winery is named can still be seen from the cellar today.

Marco, born in 1971, took over the management of the estate in 1997. Investments in the acquisition of new plots of land and the improvement of cellar processes continued during these years. Increasingly aware of the great potential of the land, we continue to pursue the separate vinification of the various plots, with a view to enhancing their unique qualities.

Alongside Barolo Ciabot Berton, which has been synonymous with elegance and finesse among the Barolos of La Morra for over 30 years, the company began producing the first single-vineyard Barolo, selecting plots of old vines in the Roggeri cru. A love of the land and respect for nature steered the winery towards a path of sustainability, supported by the guidelines for low environmental impact in agriculture provided by the Integrated Pest Management regulations.

Federica, Marco’s wife and a qualified sommelier, joined the company, bringing her professional contribution and passion for wine.

The meticulous renovation work handled by the Lato51 architecture studio resulted in the creation of the brand new reception and visitor areas, where the stories of wine, terroir and family values are told.

A desire to revamp the company matured, leading to the transformation of a story steeped in tradition into something more contemporary. The new logo and a new image for the labels were born, echoing the frescoes that decorate the ceilings of the family farmhouse in Santa Maria and forming an ideal link between past and present.

Today the winery is managed by the fifth generation, Marco and Federica’s sons: Edo, Giacomo and Nicola. The experience of tradition and an eye on the future to steer the family business towards new challenges.